Gateway Casinos and Entertainment Limited recently became the Official National Land-Based Casino Partner to the National Football League. This also means that their famous MATCH Eatery and Public House will now become popular destinations during NFL games. This exciting multi-year partnership is an exciting move for the NFL during the year in which they celebrate 100 years of football.
The Deal’s Finer Details
With this deal, Gateway got the authority to apply the NFL trademark in Canada, in promotional material to market at any of their properties. They are also allowed to activate key NFL events, which will include Pro Bowl, the Super Bowl and NFL Draft. The deal kicks off with the start of the 2019 NFL season. For this event, Gateway has already many marquee events in the pipeline to celebrate the centennial of NFL as well as the new partnership. Except for all land-based opportunities, Gateway also attained the exclusivity in the being presenting sponsor of the League’s Fantasy App.
Their excitement to be partnering up with the NFL with this multi-year deal can hence be understood. Chief Marketing and Communications Officer for Gateway Casinos, Carrie Kormos, mentioned that it is a great time to join up with NFL during the year where they are turning 100 years old. There are many football fans in Canada, and now they will be able to deliver unique and exciting offers to these fans at their properties all over Canada.
NFL Canada Looking Forward to Work with Gateway
NFL Canada’s managing director, David Thompson, expressed the pride they as National League has for being able to work with Gateway to increase their business opportunities and interest within Canada. He said that Gateway is a market leader within the industry, who has always been setting themselves apart from the competition of excellent teamwork and their commitment to delivering on excellence.
Gateway Casinos owns 12 facilities and employ over 3 000 employees, making them one of the biggest casinos and entertainment institutions in all of Western Canada. Their casinos include Starlight Casino New Westminster, The Baccarat and Palace Casinos in Edmonton and The Grand Villa Casino & Convention Centre which is based in Burnaby. They started in the industry in 1992 and since then has grown into a trusted and reliable name within the gambling world. The new edition of being authorized partners to promoting the National Football League in Canada is a giant step forward and the beginning of a new phase for the company.